IMPROVA Unveils New Visual Identity
Jul 27, 2023

As anticipation builds for the forthcoming launch of the IMPROVA online platform, the consortium has introduced a powerful new visual identity. Reflecting its innovative approach to promoting adolescent mental health, the new visual elements include a unique typography, an expressive colour palette, and a collection of compelling images.

The chosen typography, designed to be modern yet approachable, aligns with IMPROVA’s mission of creating a user-friendly environment for adolescents, parents, teachers, and school health professionals. The text’s legibility and simplicity are key features, ensuring content is easily digestible across all user groups.

Meanwhile, the colour palette represents IMPROVA’s dedication to addressing the complexities of mental health. The selection of hues is intentionally diverse, encapsulating the different emotional states and experiences associated with adolescence. The colours are carefully balanced to provide both energy and calmness, mirroring the platform’s role as a place of support, learning, and growth.

The images chosen to accompany the new visual identity also play a vital role in bringing IMPROVA’s mission to life. They depict a range of adolescents from different backgrounds, reinforcing the platform’s commitment to inclusivity and diversity. Simultaneously, these visuals encapsulate the vitality, potential, and challenges of adolescence, serving as a reminder of the vital importance of mental health support during this period.

Overall, the new visual identity is a powerful embodiment of IMPROVA’s core mission – to provide evidence-based, large-scale intervention to promote mental health and prevent mental disorders in adolescents. It signals a fresh, empathetic and dedicated approach towards adolescent mental health support.

As we move closer to the platform’s launch, the visual identity will serve as a beacon of IMPROVA’s commitment to fostering positive change in adolescent mental health across Europe.

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